How do I improve the SEO ranking of a website?

Google has more than 200 ranking factors for a website to rank. Both On-Page and Off-Page SEO are equally essential for the website to rank higher. As a Digital Content Writer, my job is to focus more on On-Page SEO. In recent months Google is focused on helping people find high-quality sites in Google’s search results. They recently rolled out The “Panda” algorithm to improve rankings for a large number of high-quality websites, Here are some basic changes you can immediately bring on your content that’ll help your content rank higher.

  • Keyword

Do not stuff keyword. Creating compelling content is about providing real value for real people. Use focus keyword into your URL, subheadings such as H2 and H3, the meta description, and alt attributes of images on the page. All of these places will help clue search engines in on what your content is really about.

  • URL

Use Super Short URL. Include Target Keyword in URL. Words that are preposition or conjunction like “and” or “the” should be avoided altogether. Use canonical tags to mark the lower-case URL as the preferred version or, if possible, use permanent redirects.

  • Usage of LSI Keywords in your Article

Using LSI keywords keeps your content from being penalized for the overuse of keywords and gives it a natural flow. Add LSI keywords to your metadata just as you do with your meta description. This approach provides Google with information about the subject matter of your content.

  • Publish Detailed Content

Longer Content Outranks Shorter Content. Writing Long in-depth content will naturally lead you to include focus and LSI keywords thus helping it to rank higher. In fact, average results on Google’s first page was 1890 words. Highest Ranking Content often tend to be the Longest Content. The articles produced should not be short, unsubstantial, or otherwise lacking in helpful specifics

  • Readability

Content published should be drafted keeping in mind the SEO and Readability aspects. Usage of sub-heading, bullets, short paragraph and quotes is often suggested to do so.

  • Optimise Title tag

Title tags are the single most important element for on-page SEO. You can optimize it by including keyword, numbers, brackets and parentheses. This will improve the click-through rate.

  • External Links

External links from other websites into your content are a great source of free traffic as well as an important component of Google’s search engine algorithm. The quality and number of links count. For example, links from poor-quality sites can actually have negative consequences.

  • Internal Links

Internal links confer several SEO benefits. When search engine spiders find your site, they follow links to discover additional pages on your site. Internal links also form the structure of your website. A logical linking structure is both visually appealing and effective.

  • Site Speed

Google has indicated site speed is one of the signals used by its algorithm to rank pages. If your site is taking 30+ seconds to display content, causing visitors to immediately jump back to the SERP. Google’s crawlers will see this behaviour over time and your search rankings will be negatively impacted.

  • Use Multimedia

People have become extremely visual. Adding multimedia to your website is an effective way of drawing in more viewers and building your brand. Websites offering a broader variety of digital media, like audio and slideshows, enjoy even higher engagement rates.

  • Website Authority

E-A-T ( expertise, authority, and trustworthiness) is a major ranking factor. Google use hundreds of factors when evaluating the relevance of webpages. These factors can be sub-categorized under Content (relevance) and Links (external citation authority) by search engines to assess the trust of websites.

  • Ads

Ensure that essential content isn’t hidden by ads. Irrelevant and intrusive pop-up ads aren’t indexed by search engines. In fact, 70% of Americans complain that they are annoyed by irrelevant popup ads.

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