How to Build a Social Media Following Do you have Facebook, Instagram and Twitter accounts, but are struggling to build a large number of followers? Does it often feel like you’re talking to yourself whenever you share a photo or your thoughts? You’re not alone because it’s challenging to make a name for yourself on social media.
It doesn’t matter whether you’re an individual who wants to make your voice heard, a person with dreams and aspirations of becoming an influencer, or a company hoping to tell the world about their product. Has been; Social media is better and more enjoyable when you have a bunch of followers hanging on your every word. Adding more followers is simple, but building an army-like following takes time, patience, and consistency.
Social media users won’t know who you are unless you’re already famous. Unfortunately, most people aren’t Hollywood A-listers, they don’t play professional sports for teams or arena-filling pop stars, so they have to build a social media following from scratch. It may seem challenging, but apply the following tips to your accounts and watch your follower count grow.
Never buy followers
Before we look at what you should do to build a social media following , let us point out something you should never do: never buy followers. Hundreds, if not thousands, of websites, offer to boost your followers for a small fee. While most follow through with their promises, the majority of new followers will be bot accounts that add zero value to your brand. It’s tempting to buy followers, but don’t do it. Having 100 legitimate accounts following you is much better than 10,000 robots. In this case, quality outweighs quantity.
Don’t post too often
It’s tempting to turn off social media posts like they’re going out of fashion, but this can hinder the growth of your accounts. As social media platforms frequently change their algorithms, the optimal number of posts also changes, but currently, you should aim to post at the following frequency:
- Facebook – once to twice per day
- Instagram – three to five times per week
- Instagram Stories – twice per day
- TikTok – three to five times per week
- Twitter – two to three times per day
By not posting too often , your message won’t get diluted, and you can focus on creating quality content.
Stick to a posting schedule
It’s important to develop a posting schedule and, more importantly, a posting schedule. Devise a strategy, such as posting a recipe at lunchtime on Wednesdays, and posting a similar one at noon every Wednesday. You’ll find followers tuning in around that time to find your latest posts.
Hashtags are your friends
A generous sprinkling of hashtags can go a long way to improving your social media follower count. Social media users use hashtags to search for topics, so they play an important role in your posts. Use relevant hashtags for your posts so that people doing similar searches can find your content.
Similarly, certain hashtags start trending because many people interact with that subject matter. Consider trending topics to increase the chances that someone will stumble upon your post.
Follow relevant accounts, and share content
Following like-minded accounts and sharing their content is a sure way to find more followers and followers who share the same interests as you. Follow famous football journalists if you are planning to create a football-related profile or a record label if your social media profiles specialize in the music industry. Followers of these established accounts often see other followers of that account and start following them.
On a slight tangent, you should share, repost, and retweet good quality content from other established accounts. It’s always good to get your name out there, and you may find that accounts with large followings return the favor and share your content.
The interaction works both ways.
You should take some time out of your day to interact with your followers. If someone chose to leave a comment on something you posted, you should respond to them. Striking up conversations shows that you care about your current followers, which often attracts new ones.
Explore live video streaming and stories
Live video streaming and stories have become powerful tools for building a social media following. Platforms like Instagram, Facebook, and YouTube offer live video features, and platforms like Instagram and Snapchat offer stories, it is important to explore and take advantage of these functionalities.
Live video streaming allows you to connect with your audience in real time, providing an authentic and interactive experience. Whether you’re hosting a Q&A session, holding a product demonstration, or streaming behind-the-scenes footage, live videos create a sense of immediacy and exclusivity that can attract and engage your followers.
Stories, on the other hand, provide a more short-term and casual way to share content. These short-term snippets allow you to provide daily updates, share moments, and provide a behind-the-scenes glimpse into your brand or personal life. Stories create a sense of urgency and curiosity, as they disappear after 24 hours, encouraging followers to come back for more.
Engage in trending topics
Engaging in trending topics and hashtag challenges is an effective way to build a social media following. By staying informed about the latest trends and joining relevant conversations, you can increase your visibility and attract a wider audience. Hashtag challenges, in particular, provide a fun and interactive way to encourage user participation and generate user-generated content.
Building a successful social media following can be difficult, but it doesn’t have to be. Using the tips outlined in this article, you can take control of your online presence and develop an engaged community of followers who trust your brand. From customizing your profile to being consistent with content creation and connecting with other users, there are many ways you can increase the reach of your messages and generate more leads for your business. With these proven strategies in hand, it’s time to build a social media following that will help drive traffic to your website and boost engagement among existing customers.