SEO is called as Search Engine Optimization, It actually means that to optimize your webpages according to the norms of Google so that Google could reflect your website on Google first SERP on relevant searches from the audiences

Now that we know exactly what SEO means now let’s take an overlook on how it works and what are the factors on which we have to work on in SEO
1. On Page SEO
2. Off Page SEO

  1. On Page means to change or optimize every single page of your website according to the rules and regulation of Google like Meta Tags, Canonical Tags, Technical Optimization etc.
    (For Brief About On Page and Off Page you can follow my previous answers)
  2. Off Page means to optimize your website apart from your website, means that to let people know about your business and your ideas on their own platform by Blogging and Guest Article etc.
    (For Brief About On Page and Off Page you can follow my previous answers)

How SEO benefit the most on regards with traffic on website

If you Understand the core thing of SEO and you will get your answer. Google have only on method to connect the audiences to their merchants and that is Search Engine.

Here, your audience searches for their products and at the Same time you have to be present with your products and with your website on the first page of Google. But this is the only catch, that how will you get a place on the first page of Google.

About 1.17 Billion people are using Google as their Search Engine World Wide and Around 3.5 Billion searches per day which makes Google so important for any entrepreneur who wants his presence on Google. But About 5-10% of audience used to go to the 2nd or 3rd page of Google SERP and after that 1-2%, So to be at the 1st page of SERP is most important to leverage your business.

This will be done by SEO only. If your SEO strategies are not good, then you won’t be satisfied with your Paid Campaign also. Because if you are not standing at the top of the Google list in terms of the parameter set by Google, your paid campaign will be placed somewhere on 4-5 pages or may be more.

Google is upgrading their Algorithm very frequently, The New Upgradation is Bracket which was launched on 8th March 2018. It is targeted at the Snippet. With the change in the Algorithm of Google the SEO workflow also changes to take the rank on 1st page of SERP.