If you are a blogger, you must have already heard this term. If you are a new blogger, let me explain; guest post refers to your writing content for someone else’s blog.
You look for a blog that has a niche similar to yours, and you ask them if they accept guest posts and are willing to let you write one for their blog.
Google is a great way to search for blogs that accept guest posts. Type “guest post + your niche,” and you’ll get the results.
Ways this helps your blogging business:
You must be thinking, what is the point of doing this, or how is it supposed to help you when you are actually doing it for someone else?
The answer to this in one simple sentence is: It helps build PR (public relations).
When you are running a business via your blog, it’s hard to get exposure. There are millions of people out there with a similar place to yours, and it’s hard to put your brand ahead of all of them.
When you write for another successful blog that already has tons of traffic, you showcase your talent to them, thus driving traffic to your own blog.
Benefits of Guest Blogging:
The obvious one: it helps build relations, which are crucial to become a successful blogger. The blogging community depends on interaction in the form of comments. The more blogger friends you have in your niche, the more opportunities you have to increase engagements.
Backlinks: Backlinks are links to your blog on other people’s blogs. When you guest post on someone’s blog, they will post a link to your blog and business profile driving traffic to you.
Establishing yourself: Getting exposure among tons of similar business brands is difficult, to say the least. Guest posting helps you present your craft and ingenuity to the world, thus setting you apart from everyone else.
Rules of Guest Posting:
There are no hard and fast rules when it comes to guest blogging, but one thing that you should keep in mind is that whoever you are writing an article for includes your link in their guest post.
Ask them if they’d also be willing to promote you on their social media, as that will be an added bonus.
Etiquettes of Hosting a Guest Blog:
Once you have established yourself in your niche, make sure you offer other individuals the same chance that you were given. It will help you build relations with other bloggers while mutually benefitting you both.
Always include their links and promote them on social media.
In a nutshell, guest posting is a great way to drive traffic to your blog and help you reach your blogging goal. So what are you waiting for?