SEO is part of Digital marketing. The difference between SEO and digital marketing, many often use both the terms interchangeably. SEO and digital marketing are completely different concepts, with different definitions. It is true that they are coordinated in their efforts. However, the roles played by an SEO specialist and a digital marketing manager constitute varied responsibilities.

SEO: The process of getting traffic from the free organic, editorial or natural search results on search engines. Essentially, SEO is the process of optimizing your website through various methods in order to rank higher for certain relevant keywords on search engines like Google, Bing, and Yahoo. With effective SEO, your website will appear higher on search engine results pages (SERPs) due to its positive relationship to that search engine’s particular ranking algorithm.

Digital marketing: Digital marketing is advertising delivered through digital channels. Channels such as social media, mobile applications, email, web applications, search engines, websites, or any new digital channel.

The world of digital marketing is as complex as it is exciting. Young entrepreneurs get into the digital marketing business as freelancers, writers, and web designers. Small businesses use lean digital marketing strategies to grow their presence online and gain new customers. SMBs become massively successful corporations by harnessing the power of enterprise digital marketing. In the modern age, every online entity must have a digital marketing strategy to be competitive in the internet marketplace. However, digital marketing trends are always changing. What works today may be obsolete tomorrow. Furthermore, the popular terms of the month can seem outdated in the next.