SEO stands Search Engine Optimization
This practice of optimizing content to be discovered through a search engine’s organic search results. Think is a search engine as a filing system in a library. The library has potentially billions of books with hundreds of trillion pages.
So if you find information on “health supplements” search engines find the best and reverent result for you.
The first search engine is most probably thinking of Google. There are tons of search engine optimize your content.
Now every search engine has unique algorithms.
YouTube SEO is a process of getting traffic to your video in YouTube organic search results.
Amazon SEO is the same but it’s optimizing a product page to get free organic traffic.
In-off Couse Google SEO is the process of optimizing your website to rank on Google in drive more traffic to your web pages.
Now search engine is sophisticated algorithm and technology to return the best results for any given query. Nobody knows exactly how algorithms work we have clues particular for Google to make optimization.
Why should you incorporate SEO into your marketing strategy?
Three major benefits of search engine optimization that attracts marketer from all over the world.
- Traffic from SEO is “free”.
- Traffic from SEO is consistent
- Traffic from SEO reaches Google’s audience
How does Google work?
Two main teams need a understand these are:
Google uses crawlers (spiders) which gather publicly available information from all over the web. The spiders have a list of URL and crawl sitemaps. These are call SEED then follow the hyperlink on the pages from the seed and crawl to be discovered a new page. This process goes on on allowing them to build on the massive index of information.
Which according to Google: with the knowledge graph, we’re continuing to go beyond keyword matching to better understand the people, place, and things you care about.
Now Google is just about the magic keyword in a search query is something call knowledge graph.
How Google search algorithm works :
Google goes hundreds of trillions of web pages with their search index to find the fraction of the most relevant results in a second.
Google algorithms work on many factors, including the word of your query, relevance, and usability of pages, the expertise of sources, and your location and settings.
These ranking factors on linear with the rated depending on the nature of the query. For example, the freshness of the content plays a bigger role in answering queries about current news topics.
In an addition to the technology base, artificial intelligence, and machine learning Google also uses a group of people to manually access how our website is people click on the results that they’re looking for.
These people called Search Quality Raters.